We want to maintain our unique position in the market through product segmentation and business diversification. We want to create value through our nimble organisation, which is capable of sustainable growth, respects the environment and encourages integration with local communities.


We improve our growth through market leadership in our products and continuous improvement of business processes. Thanks to our strong specialisation and harmony of our teams, we dynamically work to take the best opportunities.

Our organisation enhances its value as a part of the region where it operates, and we provide reciprocal benefits.



We look beyond, to anticipate and seize the best opportunities in the market. Being dynamic and flexible is what makes us unique and allows us to respond quickly to the needs of our customers.


We take it seriously to improve the quality of our products continuously while investing for improvements. We pursue the efficiency and effectiveness of our processes.


We believe that there can be no success without respect for the environment: we are responsible to the communities in which we live and work. It is our responsibility to take care of our heritage, while safeguarding the environment and natural resources.

Value of People

We build long-lasting relationships with our employees and stakeholders. We believe it is our responsibility to recognize the merits and abilities of our employees and of anyone who works with us.

Diversity and Inclusion

We consider diversity and inclusion as great resources. In our daily work we encourage diversity in all its forms and expressions.

www.shoeshellen.com www.replicabagmall.com